Work From Home in Maine
Live + Work in Maine × FAME

Developed for nonprofit Live + Work in Maine and the Finance Authority of Maine (FAME), this campaign encouraged remote workers to move to Maine and take advantage of the state’s student loan repayment tax credit. We developed the campaign identity across social media and a series of targeted landing pages for in-state audiences, out-of-state workers and New England college students.

To make an otherwise very grown-up topic feel approachable, we played with the language of corporate culture, giving familiar corporate-isms a distinctly Maine twist. Maine photography, local expressions and playful messaging brought personality to the campaign while creating a flexible visual system that could speak to multiple audiences.